Work
Five years across travel and ad tech.
Just-in-Time VOD Ad Architecture
Video-on-demand ad breaks fail when the ad request lands too late to fill the slot. The architecture uses placeholder segments, pre-break fetch signals, and caching so the request resolves before the break begins. Modeled render rate improved from 39.6% to 81.8%.
View patentrequest lands at the break
Product vision across Homepage, Checkout, Trips, and Hotel & Ground. Sole PM for Hotel & Ground, covering search, ranking, checkout, and supplier integrations, plus conversational AI and multi-agent travel workflows. Owned the Marriott client relationship and launched the first direct connection of its kind in the industry.
CTV and programmatic product across ad measurement, fraud detection, server-side ad insertion, and platform APIs. Shipped the Bidders, Orders, and Trafficker APIs and co-led Platform Connect.
Built Intel's first internal ML enablement platform and drove adoption through self-service training and documentation, with a VP-level ML readiness report.
Research
Berkeley and Davis.
Detecting Suicidal Ideation in Text
Fine-tuned and compared three transformer architectures against a baseline on 232K labeled posts. The interesting part was not the headline score. I used SHAP and failure analysis to study false negatives, the errors that matter most in this setting, and outlined what clinical deployment would actually require.
Building
Started as my Berkeley capstone. I rebuilt it solo and shipped it.
Clear Cart
Food recall and ingredient scanner. Scan a receipt, barcode, or photo of your cart to check FDA recalls and flag ingredients against your preferences. Next.js, Supabase, GPT-4o vision.
Began as Safe-Cart, my UC Berkeley MIDS capstone with a team of five. I rebuilt it from scratch on my own afterward and shipped it as a real product.
Tech writing
Responsible AI, AI literacy, and company research.
Conscience
Writing on responsible AI, AI literacy, and safety. How these systems behave, where they fail, and what that means for the people using them.
Read Model ConscienceBusiness and tech journalism
Big Tech: The Good, The Bad, and The Antitrust ArgumentBusiness TodayFrom Laughable to Revolutionary: Musk, Tesla and SpaceXBusiness TodayThe Rise of Mental Health StartupsBusiness TodayThe Era of Women's Financial IndependenceBusiness TodayWarp's Blunder and Female-Founder ModeSubstackI contain multitudes.
A zine I founded, two published poetry books, journalism, and a run of press and public speaking.
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